Innovation & Digitalisation

With its own development segment, Innovation & Digitalisation, BayWa has plotted a clear course into the digital future. The segment develops and markets digital products and services that enhance productivity in agriculture, pools the BayWa Group’s e-commerce activities in the BayWa Portal, as well as encompasses innovation programmes and initiatives such as the Agro Innovation Lab.

Digital Farming is geared towards the development and marketing of digital agricultural solutions, thereby offering farmers new opportunities to optimise operating processes and allowing them to work more cost-efficiently and sustainably. To this end, the BayWa subsidiary FarmFacts offers farmers a future-oriented and interoperable farm management system in the form of “NEXT Farming LIVE”. The Group company VISTA GmbH specialises in satellite-based remote sensing services. As a result, BayWa has the expertise to process digital data for agriculture and make it available for practical use in the field – not only in its German home market, but also in places such as Africa. Examples include accurate local projections of nutrient and water requirements, as well as harvest forecasts.

In e-business, the focus is on further advancing and optimising digital service offerings such as online purchasing on the BayWa Portal or advice apps.