Innovation & Digitalisation
A brief profile of the Innovation & Digitalisation Segment
In the field of Innovation & Digitalisation, BayWa is leveraging the potential offered through increased digitalisation, thereby also underscoring the strategic importance of innovation for the entire company. This sector pools digital activities, along with the further development of innovative approaches. The focus is currently on projects in Digital Farming and eBusiness.
Digital Farming offers farmers new opportunities to optimise operating processes, thereby allowing them to work more costefficiently and sustainably. Through the subsidiary FarmFacts, BayWa provides a farm management system that offers farmers the advantages of digital technology, regardless of farm type or size. Another approach is the use of satellite data for agriculture. Here, the subsidiary VISTA GmbH has already launched a variety of solutions that have a positive impact on the use of resources and water, as well as on harvest yields. In eBusiness, the focus is on forging ties between digital service offerings, such as online purchasing, and bricksandmortar retailers, as well as further advancing and optimising advice apps.