Innovation & Digitalisation

In the field of Innovation & Digitalisation, BayWa is leveraging the potential offered through increased digitalisation, thereby also under­scoring the strategic importance of innovation  for the entire company. This sector pools digital activities, along with the further development  of innovative approaches. The focus is currently on projects in Digital Farming and eBusiness.

Digital Farming offers farmers new opportunities to optimise operating processes, thereby allow­ing them to work more cost­efficiently and sustainably. Through the subsidiary FarmFacts, BayWa provides a farm management system that offers farmers the advantages of digital technol­ogy, regardless of farm type or size. Another approach is the use of satellite data for agriculture. Here, the subsidiary VISTA GmbH has already launched a variety of solutions that have a positive impact on the use of resources and water, as well as on harvest yields. In eBusiness, the focus is on forging ties between digital service offerings, such as online purchasing, and bricks­and­mor­tar retailers, as well as further advancing and optimising advice apps.