Innovation & Digitalisation
A brief profile of the Innovation & Digitalisation Segment
BayWa has prepared itself for the digital future with the development segment Innovation & Digitisation. The segment develops and markets digital products and services to raise productivity in agriculture and bundles innovation programmes and initiatives.
Digital Farming is geared towards the development and marketing of digital agricultural solutions, thereby offering farmers new opportunities to optimise operating processes and allowing them to work more cost-efficiently and sustainably. To this end, the BayWa subsidiary FarmFacts offers farmers a future-oriented and interoperable farm management system in the form of “NEXT Farming LIVE”. The Group company VISTA GmbH specialises in satellite-based remote sensing services. As a result, BayWa has the expertise to process digital data for agriculture and make it available for practical use in the field – not only in its German home market, but also in places such as Africa. Examples include accurate local projections of nutrient and water requirements, as well as harvest forecasts.
In e-business, the focus is on further advancing and optimising digital service offerings such as online purchasing on the BayWa Portal or advice apps.
Revenues 2019€ 10.6 million
Employees 2019 (annual average)198
Applicants Agro Innovation Lab> 650 Start-ups
Articles on the "BayWa Portal" (Last updated: November 2019)~ 50.000