Understanding BayWa
The brand model: United for success.
Unity is our brand core and stands for high reliability and trustworthiness. People are the focus of our attention. We support our customers and partners in their daily challenges. We combine products, consultations and services to the best possible individual solution. We communicate fairly, transparently and personally, shaping the future together. That’s why unity also stands for our brand values, namely: solidity, trust and innovation. All this is summed up in: United for Success.
Our brand values
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Innovation
With the Innovation & Digitalisation development segment, BayWa has prepared itself for the digital future. The segment develops and markets digital offerings to increase productivity in agriculture and bundles innovation programs and initiatives for a sustainable partnership.
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Trust
Our customers rely on us as a company with a long tradition - and talents grow with us. We work for the basic needs of people. In our Agriculture, Energy, Building Materials and Innovation & Digitalisation segments, our employees contribute their innovative ideas and allow us to be successful together at BayWa. Trust is the basis for a strong partnership.
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Solidity
Since 1923, BayWa has been a close companion of our customers segments of Energy, Agriculture, Building Materials and Innovation & Digitalisation, as well as a solid employer in rural areas. BayWa's development history provides a strong foundation for its sustainable growth.
What does unity mean for BayWa?
Unity is our brand essence and an important factor in the success of BayWa. In a one-minute journey through the world of unity, it becomes clear why unity is so important for BayWa.