Member of the Board of Management
Marlen Wienert joined the BayWa AG Board of Management in April 2023. She is responsible for the business units Agri Trade & Service and Energy & Mobility as well as Corporate Environment, Health & Safety, Corporate HR, Corporate Marketing, Corporate Sustainability and the BayWa Foundation.
After achieving a doctorate in economics, Wienert started her professional career at the company in 2006 and soon took over management responsibility for marketing and employee communication in Agriculture and Agricultural Equipment. She pressed ahead with the strategic development of agricultural input and agricultural equipment business, as well as the digitalisation of agricultural business.
CV
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Year of Birth: 1977
Place of Birth: Zschopau
Nationality: German
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2008 Doctorate in Political Science, TU Munich, Topic of research: “Integrated Communication in Milk Processing Companies”
2003 PR-Officer including Online-PR, WBS Consulting
1996-2001 Degree in Business Administration, TU Bergakademie, Freiberg
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since 2023 Member of the Board of BayWa AG
since 2021 Head of the AgricultureIAgricultural Equipment, BayWa AG, including all Sales and Marketing Channels, Product Management and Purchasing
2016-2021 Head of Marketing and Employee Communication Agriculture, BayWa AG, including responsibilities for Marketing Communication, Employee Communication at the Agricultural and Agricultural Equipment Unit
2008-2015 Head of Marketing Agricultural Equipment, BayWa AG, including Responsibilities for the Marketing Communication at the Agricultural Equipment Unit
2006-2008 Trainee & Marketing Manager, Marketing Agricultural Equipment, BayWa AG
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- Süddeutsche Zuckerrübenverwertungs-Genossenschaft eG, Ochsenfurt, Germany (Member of the Supervisory Board)
- UBB e. V. (Unsere Bayerischen Bauern) (Member of the Management Board)
- Unser Lagerhaus Warenhandelsgesellschaft mbH (Member of the Supervisory Board)
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158.1 KB / PDF CV Marlen Wienert