Marlen Wienert
Member of the Board of Management
Marlen Wienert joined the BayWa AG Board of Management in April 2023. After achieving a doctorate in economics, Wienert started her professional career at the company in 2006 and soon took over management responsibility for marketing and employee communication in Agriculture and Agricultural Equipment. She pressed ahead with the strategic development of agricultural input and agricultural equipment business, as well as the digitalisation of agricultural business, and successfully amalgamated the Agriculture | Agricultural Equipment business sectors. She has also headed up this business sector since 2021. Additionally she is responsible für the business units Agriculture I Agricultural Equipment, Energy, E-Business as well as Corporate Marketing.
Lebenslauf
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Date of Birth: May 2nd 1977
Place of Birth: Zschopau
Nationality: German
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1996-2001 Degree in Business Administration, TU Bergakademie, Freiberg
2003 PR-Officer including Online-PR, WBS Consulting
2008 Doctorate in Political Science, TU Munich, Topic of research: “Integrated Communication in Milk Processing Companies”
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2006-2008 Trainee & Marketing Manager, Marketing Agricultural Equipment, BayWa AG
2008-2015 Head of Marketing Agricultural Equipment, BayWa AG, including Responsibilities for the Marketing Communication at the Agricultural Equipment Unit
2016-2021 Head of Marketing and Employee Communication Agriculture, BayWa AG, including responsibilities for Marketing Communication, Employee Communication at the Agricultural and Agricultural Equipment Unit
since 2021 Head of the AgricultureIAgricultural Equipment, BayWa AG, including all Sales and Marketing Channels, Product Management and Purchasing
since 2023 Member of the Board of BayWa AG
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Member of the Supervisory Board of the RWA Raiffeisen Waren Austria AG, Vienna (AU)
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