Unity is at the heart of our Group's identity. We connect people with new possibilities. As a strong brand, we stand by our customers - visibly, perceptibly and approachably.
BayWa and FC Bayern Basketball: unity for success
Since October 2014, BayWa has been the proud main sponsor of FC Bayern Basketball (FCBB) - but the strong partnership between BayWa and the Munich basketball team already began in 2011. Together with the FCBB, strong regional roots form the basis for the success of both companies. The central aim of the partnership is to further raise awareness of BayWa, its products and services. In this way, BayWa's profile can be sharpened and made tangible through the emotions of sport. All in all, the sponsoring commitment to the FCBB provides an ideal basis for further establishing "unity for success" both internally and externally.