BayWa has plotted a clear course into the digital future by establishing the independent Innovation & Digitalisation Segment, which is responsible for developing and marketing digital products and services for enhancing productivity in agriculture. It also pools the BayWa Group’s e-commerce activities in the BayWa Online World. With its software product Agrar Office, Group company FarmFacts GmbH offers farmers a future-oriented and interoperable farm management system. A number of modular tools and solutions are also available.
The next innovative step is the networking of entire areas of farms and processes with upstream and downstream stages. To this end, FarmFacts GmbH offers an overall concept for medium-sized and small farms with the NEXT Farming product generation, which enables farmers to seize the opportunities of smart farming across all types of machinery and operating resources, irrespective of farm size. BayWa is striving to secure a leading market role in this field across Europe.
Digitalisation is changing agriculture as we know it. Nowadays, potential for optimisation at farms is more about optimising whole processes instead of implementing individual measures. For example, site-specific farm management allows costs for operating resources to be reduced significantly. Machinery and system maintenance costs can also be reduced through the rapid collection, assessment and transmission of technical data.