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BayWa reaches milestone on the way to digital farming that is independent of a specific manufacturer

Subsidiary FarmFacts and agricultural equipment manufacturers launch NEXT Machine Management on the market.

Together with the leading agricultural equipment manufacturers AGCO, Krone, Kuhn, Lemken, Pöttinger and Rauch, FarmFacts GmbH, a full subsidiary of BayWa AG, is bringing a software solution to manufacturer-independent digital farming to Agritechnica with the aim of launching it on the market: The NEXT Machine Management module enables compatibility between machinery and equipment from different manufacturers and can be used with all data sources, thereby removing one of the greatest barriers to investing in digital farming. In addition, the automated documentation of data provides reassurance to farmers when it comes to evidence of measures carried out in their fields.

“It is exceptional that several large agricultural equipment manufacturers have agreed on one common digital basis, and it will boost the acceptance of digital solutions among farmers further,” says Klaus Josef Lutz, Chief Executive Officer of BayWa AG. According to surveys, it is the lack of compatibility between technology and software as well as the lack of standards that are the main reasons why farmers – mainly in smaller regions – have so far shied away from investing in digitalisation. Lutz goes on to say: “Our aim is for all farmers to be able to benefit from smart farming technologies, regardless of what agricultural equipment brand they prefer, how many hectares they farm or whether or not their farms are organic.”

The NEXT Machine Management software module is integrated in the NEXT Farming farm management system from FarmFacts. It meets German IT security standards for data protection and data security. Any data belongs exclusively to the farmer in the same way as all NEXT Farming modules. NEXT Machine Management is supplied by the individual manufacturers AGCO, Krone, Kuhn, Lemken, Pöttinger and Rauch, or can be purchased directly from FarmFacts. It can also be used with machinery that is already used on the farms.


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