Data transmission and logging for system-internal and statistical purposes
Your Internet browser automatically transmits data to our web server when accessing our website for technical reasons. Such data include, among other things, the date and time of access, the URL of the referring website, the accessed file, the volume of data sent, the browser type and version, the operating system, and your IP address. These data are saved separately from other data entered by you when using our website. We cannot assign these data to a specific person. These data are analysed only for statistical purposes or as part of a criminal prosecution.
Analysis tools are used on our website to collect general information about visitors’ usage behaviour. Such information includes, for example, pages accessed, length of visit, referring sites, and general information on your computer system, such as operating system, screen resolution, browser used, etc. All data collected are saved with anonymisation and cannot be assigned to you personally. If you wish to revoke your consent to this anonymised collection of your usage behaviour, you can do so by disabling cookies in your browser.
Use of Google Analytics
This website also uses Google Analytics, an Internet analysis service provided by Google. Google Analytics uses so-called cookies (small text files), which are stored on your computer and make it possible to analyse your use of the website.
The information that is generated by the cookies about your use of this home page (including your IP address) is transmitted to a Google server in the USA where it is saved. Google uses this information for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website activity and Internet usage for the home page operator. Google may also transfer this information to third parties where required to do so by law, or where such third parties process this data on Google's behalf. Google will never associate your IP address with any other data held by Google. You can prevent cookies from being installed by adjusting the settings in your browser software accordingly; you should be aware, however, that by doing so you may not be able to make full use of all the functions of this website. By using this home page, you consent to the processing of data collected about you by Google in the manner and for the purposes set out above.
We would like to point out that this website uses Google Analytics exclusively by utilising a deactivation add-on 'anonymizeIp()'. Your IP address will not be saved in full. Identification of the website visitor is not possible.
By installing the browser add-on to disable Google Analytics (http://tools.google.com/dlpage/gaoptout?hl=de) you can object to its use. You thereby communicate to Google Analytics that no information about the website visit is to be transmitted to Google Analytics. We will not use tracking tools without your express consent to:
- - collect personal data about you;
- - transmit such data to third-party providers and marketing platforms; or
- - link the data to your personal information (name, address etc.).
Use of Google's remarketing and AdWords function
Use of Hotjar
Shop evaluation by eKomi
Use of Microsoft Tracking
Our online offerings also use Microsoft Conversion Tracking (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). A cookie is placed on your computer by Microsoft Bing Ads if you have accessed our website via a Microsoft Bing advert. This enables Microsoft Bing and ourselves to see that someone clicked on an ad, was redirected to our website, and reached a predefined landing page (conversion page). We can only see the total number of users who clicked on a Bing ad and were then redirected to the conversion page. No personal information about the identity of the user is communicated. If you do not wish to participate in the tracking process, you can decline the required cookie setting – for example, via a browser setting that generally disables the automatic setting of cookies. For more information about data privacy and the cookies used with Microsoft Bing, visit the Microsoft website: privacy.microsoft.com/en-us/privacystatement.
Use of CRITEO
On our websites, anonymised information about the surfing behaviour of website visitors is collected and stored by a technology of Criteo GmbH for marketing purposes. This data are stored in cookies on the visitor's computer. Based on an algorithm, Criteo GmbH analyses the anonymously recorded surfing behaviour and can then display targeted product recommendations as personalised advertising banners on other websites (so-called publishers). This data can never be used to personally identify you as a visitor to our websites. The collected data will only be used to improve the offer. Any other use or disclosure of this information to third parties does not occur.
You can object to the completely anonymous analysis of your surfing behaviour on our web pages by clicking here on Criteo’s opt-out page.
For more information on the technology used, please refer to the data protection provisions of Criteo GmbH.
Use of social plug-ins
We have included social plug-ins on our site; however, these are disabled by default for privacy reasons. Therefore, when you access our site, no data are transmitted to social media services such as Facebook, Twitter, or Google +, meaning that there is no profiling by third parties.
Deactivated social plug-ins can be recognised by the fact that they are greyed out.
However, you have the option of activating the social plug-ins with one click and thus granting your consent to communication with the respective social network. If you activate the social plug-in, certain data will be transmitted to the respective social network, such as your IP address, information about the browser used and the operating system, the website you are visiting, and the date and time. As part of this communication, data from a server of the social media provider are also downloaded to our website. The respective provider of the social plug-in receives information about which particular websites you visit, regardless of whether you are logged in to the provider of the social media plug-in (e.g. Facebook) or not, or whether you have clicked on the plug-in or not. The provider can also process these data outside the European Union and is also able to create individualised usage profiles. We have no influence over the type, scope, and purpose of the data processing by the provider of the social media service.
An activated social plug-in will be displayed in colour, and data will be transferred to the social media service as described above. You can then use the social plug-in with a second click.
At http://developers.facebook.com/plugins, you can receive more information from Facebook about the plug-in and the corresponding social media service. The so-called Facebook data usage guidelines are available at: http://www.facebook.com/about/privacy.
At https://support.google.com/plus/answer/6320398?hl=en&rd=2&visit_id=1-636622344038730368-373916493, you can receive more information from Google about the plug-in and the corresponding social media service. Google’s data privacy statement is available at: http://www.google.com/intl/gb/policies/privacy.
Profiling when visiting this website
Profiling based on your click behaviour is performed on our website. This serves to improve your customer experience when you visit our website. For example, if you are mainly interested in products and contents relating to agriculture, you will be redirected to the “Agriculture” landing page the next time you visit the site.
In addition, various specialist articles or offers will be suggested to you based on your surfing behaviour on our website. For example, you will be shown new articles from the “animal feed” section of our start page if you have previously purchased animal feed in our online shop or viewed content relating to pets/animals here in the past.
Profiling is also performed as part of our customer relationship management, based on your purchasing behaviour in our subsidiaries and based on customer talks.
In all of these cases, automated decision-making does not take place within the meaning of the GDPR.